The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show Intellectual Property Jury

Thijs de Boer

Executive Creative Director



Thijs studied Law at the University of Amsterdam and was a freelance writer for various newspapers at the same time. After his study het wasted some time at an insurance company but saw the ‘light’ in 1999 at The Academy for Applied Creativity in Amsterdam. Right now he is ECD Cheil Benelux and Creative Chairman Cheil Europe.

He started working in advertising in 2000 as a copywriter end ended up a CD and eventually ECD for several agencies.

At his first agency, Lowe, he learnt what ‘applied’ actually means and how much fun it is. He worked on major (international) campaigns and became CD at JWT, where he worked for 10 years. Then in 2011, he was asked to revitalize EuroRSCG Amsterdam (now HAVAS Amsterdam) as a Creative Director. The next two years, this kind of ‘forgotten’ agency made it to the top 10 most awarded agencies in the Netherlands.

From 2014 he worked as an ECD at Y&R Amsterdam and later as Independent Creative Director for several Clients directly. Then, from April 2016 he became interim ECD and later ECD for Cheil Benelux where he’s still working. Since Nov. 2018 he is asked to be Creative Chairman Europe at Cheil Europe.

Oh yes, awards...not of any importance of course. Until you win them. Thijs is personally awarded with 7 Cannes Lions, 4 Webby Awards, numerous One Show pencils, Clio’s, Effie’s, NYF Awards, Eurobests, Epicas, and several local Awards.




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