The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show Interactive & Online / Digital Craft / Creative Use of Data Jury

Klas Lusth

Executive Creative Director

Perfect Fools


Klas Lusth is the Executive Creative Director of the communications agency Perfect Fools in Stockholm. He started his career as a designer and programmer during the dotcom era, seeing it’s rise and fall from within Razorfish. Moving on as a creative he has worked in Stockholm, Los Angeles and London creating award winning work at agencies like Grey, DDB, Acne, Fallon, Dentsu and Naked.

During the last five years he has been part of transforming Perfect Fools from one of the hottest digital production companies in the world, to an award winning boutique communications agency.




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