The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show Interactive & Online / Digital Craft / Creative Use of Data Jury

Andrea Siqueira

Executive Creative Director


São Paulo

Andrea Siqueira is the ECD at BETC Sao Paulo.

She and Erh Ray, Creative CCO and founder of BETC Sao Paulo, met at DM9DDB when Andrea was in the beginning of her carreer.

At DM9, she won her first Cannes Lions, D&ADs, Clios, among some of the best international awards. Then, she moved to JWT, as a senior copywriter, to work on Ford creative account and Unilever. A year later she became creative director for Unilever, Nestle, Nokia and J&J. At JWT, she also accumulated international experience leading creative projects for US and Europe.

With the experience of a big international agency, Andrea moved to be the creative director of Africa Zero, a DDB Brazilian agency start-up, which she helped to build, in 3 years, from 0 to 14 clients.

Before joining BETC Sao Paulo, Andrea was the Executive Creative Director of Isobar Brazil, a global, digital native agency, part of Dentsu Aegis Network working for Samsung, NIVEA, Walmart, Lego and Azul Airlines.

Along her career, Andrea could experience both traditional networks and digital agencies and her work has been awarded at Cannes, D&AD, Clio, Clio Sports, Fiap, NY Festival, and almost every important award in the Brazilian advertising market.

Andrea has also served as President of Innovation Jury at El Ojo de IberoAmerica, and as Jury Member at the most prestigious Awards such as Creative E-Commerce Jury at Cannes Festival 2018, the D&AD Festival, One Show Festival, Clio Festival, Wave Festival and all major local festivals.

She has 2 kids that wait for her everyday to read a story before bedtime.




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