Fura Johannesdottir, VP ECD at SapientRazorfish and leads the Experience Studio in the UK. She has almost 20 years of global experience in the industry, working with many of the world’s leading brands. Fura has lived and worked in USA, Sweden, UK, Turkey, the Middle East and Europe.

Fura has extensive experience, covering everything from digital campaigns to complicated systems design and retail experiences. She has worked with some of the world’s leading brands, such as Nike, Walmart, Samsung, Volvo, H&M, Absolute, Debenhams, Akbank, Garanti, Turkcell, Carrefour and many more. She oversaw the vision and execution for Nike’s DTC business for a number of years, creating true omni-channel experiences through Nike’s ecommerce platforms, NIKEiD and retail spaces. Fura also spent a couple of years working with Walmart’s marketing and innovations teams, defining the future of retail by re-thinking loyalty programs, reimagining the in-store experience and optimizing the online experience on Walmart.com. Fura has throughout the years worked with a number of banking clients, but most recently been focused around the future of finances and open banking.

Fura has always rooted her creativity in real business and human insights, aiming to drive client business forward by creating valuable connections between brands and their customers. She has throughout the years been on the forefront of innovation, helping clients not only adapt to our ever-changing world, but leading within their categories and set examples for others to follow.

Fura started her career in Reykjavik, Iceland, serving local clients such as Icelandair, Icelandic Telecom, Toyota, and Hertz. She soon moved to New York to study MFA in Design & Technology at Parsons School of Design. That’s where she started to explore all aspects of digital media, from broadcast to interactive physical video installations.

Throughout the years she has won a number of well-known international rewards and recognitions, such as Clio’s, Webby’s, The One Show, ADC and many more.