The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show Social Media & Mobile Jury

Joel Kaplan

Executive Creative Director / Associate Partner


San Francisco

As Executive Creative Director, Joel leads M/H VCCP clients in making innovative connections, platforms, and marketing. From overseeing 3000 pieces of content a year for Netflix, to directing seven, hour-long films on Hulu, to managing Audi’s digital and social evolution, Joel is helping M/H VCCP become a leader in the post-advertising world. In the years since his first writing assignment, Joel’s teams have won everything from the Cannes Titanium Lion, to the One Show Integrated Best In Show, to the ADC Hybrid Cube. His work has been featured in Creativity, CommArts, Contagious, and on the front page of Reddit. Joel has identical twin daughters. They do not know or care about any of this about him.




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