The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show Social Media & Mobile Jury

Nicole Michels McDonagh

Group Creative Director



Nicole’s agency and freelance career has stretched from Seattle to Seoul and back again with stops in San Francisco, Los Angeles, and New York along the way. Before joining POSSIBLE Seattle, she was a senior creative at Butler, Shine, Stern & Partners; Kirshenbaum, Bond & Partners; and Cole & Weber. She started her journey at FCB Seattle where she was a horrible executive assistant, but (luckily) a decent copywriter. Fast forward to her work being recognized by Cannes, The One Show, D&AD, Effies, Communication Arts, Clios, ADDYs, Archive, and Fast Co’s World Changing Ideas. In 2018, Nicole was named to Adweek’s Creative 100 list recognizing the top creative talent in the ad industry and beyond. Her most mind-blowing creations remain her young sons, collectively known as Beast Mode.




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