The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show Moving Image Craft Jury

Petter Westlund

Founder, Chief Creative Officer


Los Angeles

Petter Westlund is the co-founder and chief creative officer of B-Reel, a company started in 1999 to explore the intersection of filmmaking and interactive media. Under his direction B-Reel has grown to become an international creative agency, making work with an eye towards using technology to craft beautiful and innovative experiences for brands.

B-Reel's work has been recognized by institutions such as Cannes Lions, D&AD, The One Show, The Emmy's as well as the Guinness Book of World Records. Originally from Sweden, he grew up in Peru and has worked out of the Stockholm, New York, and Los Angeles offices of B-Reel.




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