The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show Radio & Audio Jury

Matthew Brink

Senior Creative Director


New York

Matthew is a copywriter and senior creative director at BBDO New York. Born in South Africa, he has worked in Johannesburg and New York.

Over the years he has created iconic work for Axe, GE, Macy’s, AT&T, Pepsi, Bacardi, Pernod Ricard, South African Breweries, Standard Bank, Nissan, Mini and BMW.

He has won a number of awards at Cannes, D&AD, Clios and One Show, including 25 Lions at Cannes. And has served on juries at Cannes, D&AD and New York Festivals.

Matthew comes up with his best ideas in the bathtub. But doesn’t expect anyone to join him there for a brainstorm session.




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