2019 One Show Social Influencer Marketing Jury
Business Development Director
Katie joined leading influencer data and analytics company HYPR in May 2018 to lead their European business from London. Katie’s an experienced influencer and social media marketing professional with a varied array of skills and qualities - incisive strategic thinking, intellectual rigour and strong attention to detail. From international influencer strategy, to implementation and management of consumer engagement programmes, Katie is hardworking, motivated and tremendously passionate.
Prior to HYPR, Katie was Global Network Director at Talk PR, an M&C Saatchi-owned communications agency, for over eight years. During her tenure, Katie developed a successful influencer offering and led global campaigns for brands such as COTY, Johnson & Johnson, Bulgari and Pernod Ricard. Katie was also responsible for building, developing and growing the agency’s global luxury lifestyle PR network from four agency partners in 2010 to 22 partners in 2018. The network now comprises 500 staff and has a combined fee income of over $43 million.