The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show Social Influencer Marketing Jury

Victor Pineiro

SVP, Social Media

Big Spaceship

New York

Victor is SVP, Social Media at Big Spaceship. In his nine years at Big Spaceship, Victor brought Skittles to social media, grew YouTube as a brand and cultural force over the past six years, and helped revolutionize the way products are created and marketed at Hasbro. He also partnered with JetBlue, Google Maps, Google Play, Starbucks, Samsung Mobile, Purina and Sonos to launch or evolve their social media strategy, content and campaigns. He's listed in Business Insider's 30 Most Creative People In Social Media, PRWeek's Digital 50 and writes regularly for Ad Age, Mashable, Fast Company, Digiday and Vice.

Victor came to digital through his work in documentaries. He wrote, produced and marketed the award-winning film Second Skin – opening night movie of SXSW '08, distributed internationally in '09. He followed it up with the documentary that launched Motherboard, Vice's tech channel.




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