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2019 One Show Direct Marketing Jury

Lisa Bright

SVP, Executive Creative Director

FCB

Chicago

Lisa has spent her career telling brand stories and bringing to life big creative platforms across mediums and a wide range of categories for brands including Clorox, McDonald’s, Wrigley, Clearasil, Smirnoff and Jeep.

Lisa’s latest “Torture Test” work for Glad put their newest, toughest bag to the ultimate test, U.S. airports, and picked up a Bronze Lion at Cannes. Proving even demos can be compelling.

Her “Portraits” Super Bowl spot for Jeep connected consumers to the brands heritage in a meaningful way but also earned her a Super Clio, was #1 on Ad Week’s list of the 5 Best Super Bowl ads and recognition by the One Show and Cannes Lions.

Named #4 on Business Insider’s list of the 30 most creative Women in Advertising in 2016, Lisa understands and continues to get excited over the power of great brands and how they can intersect with culture.

 

 

 

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