The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.


2008 One Show Radio Judges

Steve Dildarian


San Francisco

Steve started his advertising career in New York at BBDO and Cliff Freeman & Partners, but has spent most of his career at Goodby, Silverstein & Partners in San Francisco. He is the co-creator of the Budweiser Lizards TV campaign, and has written many other well known commercials for Little Caesars Pizza, Budweiser, Bud Light and Staples. His work has won all the top advertising awards, and is often included in various retrospective lists, including the One Club's Best TV of the Decade, TV Guide's 10 Funniest Superbowl Ads Ever, and Adweek's Top 20 Ad Campaigns of the Last 20 Years. Steve was named Adweek's National Copywriter All-Star in 2005.




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