The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show Interactive & Online / Digital Craft / Creative Use of Data Jury

Polina Zabrodskaya

Creative Director



Polina has worked in three countries and every medium known to date. She has made films and built apps, trained neural networks and tricked retargeting platforms, created big stunts and produced some objectively ugly wobblers. Her campaigns have won golds at almost every major festival, including Cannes Lions, The One Show, Eurobest, Clio, she has judged multiple awards shows, too— but still remembers what it’s like to submit your first ad and hope for a shortlist.




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