The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show Cultural Driver Jury

Sherina Florence

Creative Director & Venture Culturalist


New York

Sherina loves to create engaging solutions that impact clients and culture. Passionate about connecting people to ideas that inspire new ways of thinking about and experiencing the world, her work often transforms brand dollars into goodwill. Sherina follows and creates digital trends with viral concepts like #standfast featuring Mos Def, and Tribal DDB's Wheel of Concept. Her work has been recognized by Rolling Stone, Time, Cannes Advertising Festival, The FWA, The One Show, Creativity, and more. She also donates her time and services to organizations that are passionate about democratizing rights and access.




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