2019 One Show Cultural Driver Jury

Sherina Florence

Creative Director


New York

Sherina loves to create engaging solutions that impact clients and culture. Passionate about connecting people to ideas that inspire new ways of thinking about and experiencing the world, her work often transforms brand dollars into goodwill. Sherina follows and creates digital trends with viral concepts like #standfast featuring Mos Def, and Tribal DDB's Wheel of Concept. Her work has been recognized by Rolling Stone, Time, Cannes Advertising Festival, The FWA, The One Show, Creativity, and more. She also donates her time and services to organizations that are passionate about democratizing rights and access.




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