The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2008 Design Jury

Alvaro Rego



Alvaro studied graphic design at the Anahuac University of Mexico City. He started his first design studio, PAR Diseño, when he was 19. By the time he finished his studies he opened Print Link design studio and prepress service. With clients like Coca Cola, Pepsi, HP, AGFA, 3M, PEMEX, Televisa, Nestle, Aeromexico, Mexicana, etc, He was able to sponsor the cult design Matiz Magazine that got him great recognition, including a Chrysler Design Award Nomination. After nine years of hard work juggling huge amounts of commercial work in his studio, experimental work in the Matiz Project, more than 450 lectures around the world and a heart pacemaker operation, he decided to go back to a long awaited project, the first design museum in Mexico. In 2002 he started to restore the 400-year-old old family property in the heart of the historic downtown area, in Mexico City. The perfect place to create a design center, just 20 meters from the main square, where designers from all corners of the globe can meet and find a specialized design bookstore, a museum, workshops and showrooms, a friendly cafeteria, a five room hotel, and a design object store that serves as a laboratory for young designers who wish to sell their newly created products. He has summoned designers for different exhibitions and contests, like this past year designer toy exhibit, where you could find more than 150 unique toys toys created by young Mexican designers. This year, the international poster design contest named “To Death with a Smile” got more than 1500 entries from 52 countries, being able to create an exhibit that gives you an ample global view of a very unique theme. Now he believes that designers should not limit themselves to 2d or 3d design depending on their specialty of passion, every one should experiment the joy creating a font, a poster, a chair, a lamp, magazines, jewelry, clothing, stickers, ceramic, glass, corporate identity, books, interior design, graffiti, etc. He now enjoys mixing the constant work of finishing the MUMEDI Project with experimenting in all aspects of design.




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