The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show Creative Effectiveness Jury

Mark van Iterson

Director Global Design

Heinekin International

Amsterdam

Mark van Iterson is an industrial design engineer by education. After 13 years in design- and brand consultancy, Mark joined Heineken in 2005. He is responsible for all design, packaging and POS development for the Heineken brand worldwide. In the rather traditional beer category, Heineken sets itself apart by its progressive and innovative drive. Design and innovation are key to enhance and elevate the beer experience, build iconic brand equity, create future business concepts, and engage and excite consumers.

Mark was at Heineken head-office for example responsible for all designs around the global ‘open your world’ campaigns and global sponsorship campaigns, the iconic Heineken Star bottle, The SUB, but also more experimental activations like the crowd-sourced Concept-Club and igNite bottle (lights up when ‘cheers’ and on the beat of the music) at Milan- and London Design Week.

 

 

 

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