2019 One Show Creative Effectiveness Jury

Carla Serrano



New York

Carla Serrano is the Chief Strategy Officer of Publicis Groupe and Chief Executive Officer of Publicis New York. In her current role, she draws on her background in strategy, integration and leadership to incorporate transformative thinking in all aspects of Groupe agency operations and in service of the Groupe’s clients and businesses.

Carla started her advertising career at Chiat/Day Toronto at a time when account planning was an emerging discipline in North America. She cut her teeth in the business working on iconic brands like Apple and Nissan. Throughout her career, Carla has worked in strategically led creative networks for global brands like Coca-Cola, Samsung, Absolut, and Kraft. She has held many leadership roles that meld strategic leadership with business management, from President of Berlin Cameron United, CSO of TBWA Chiat/Day, to CEO of Naked Communications.

Her experiences thus far continue to fuel her passion for seamless strategic innovation in service of radical creative solutions.




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