The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Branded Entertainment Jury

Eva Van Den Bulcke

Creative Director

Forsman & Bodenfors


Eva Van den Bulcke is a Creative Director and was partner at Sid Lee, from 1998 until 2014. Since then she’s been a freelance creative director for several major agencies as well as working with clients directly. A skilful and passionate individual, Eva’s creativity and vision have earned her respect and admiration from both colleagues and clients, making her one of the most creative and successful marketing professionals in Canada. The accolades have come from all sides: PCM Awards, Marketing Awards, Design & Advertising Awards, Grafika magazine, New York Film Festival and Cannes Film Festival. She was selected by Marketing Magazine for its Top 30 Under 30 personalities to follow, and La Presse designated her as one of the "six women who make a difference in Quebec". Eva carefully addresses each and every aspect of the creative process, from strategic planning to selecting the right team of creative minds. She continually manages to get it right, from the initial idea to the public unveiling.

Eva creates deeper experiences between brands and consumers in order to develop rich communities of interest that encourage good deeds. She is especially skilled in creating content that generates discussions and contributes to the enrichment of people's lives. Not only does she love to tell stories, but she also is passionate about bringing them to life (storytelling and storydoing). She firmly believes that businesses can bring about the change that society clearly needs.

She has always been inspired by the audacity of using a variety of creative modes, including architecture, television, the Internet and interactive media, as well as advertising. She also enjoys being part of a team that considers all the emotional and environmental aspects of the brand experience.




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