The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Design Jury

Adhemas Batista

EVP, Head of Design

Deutsch LA

Los Angeles

Adhemas Batista is the Head of Design for Deutsch Los Angeles, where he creates, shapes and ideates meaningful designs based on strong foundation and beautiful craft, using artistic techniques and creativity for advertising. At Deutsch LA, Adhemas has spearhead such efforts for 7-Eleven,, California Milk Advisory Board (CMAB), Esurance, Foster Farms, Google, Keurig, DrPepper, H&R Block, Volkswagen, Taco Bell and the #MeToo movement.

Before Deutsch, Adhemas spent over two decades creating vibrant and colorful concepts with ornamented graphics, organic forms, imaginative appeal and meaningful solutions, aiming to make colorful, living art that shines through the thickest corporate quagmire, always backed by a variety of illustration, typography and photography skills.

Self-taught, Adhemas started his graphic designer career at age fifteen, developing a distinctive visual style throughout the years that has resulted in frequent press coverage and recognition in the highest ranks of the industry, including a Grand Prix for Good in 2016 at the Cannes Festival for the short animation “Malak and the Boat” to raise awareness around the Syrian refugee crisis.

Adhemas was also responsible for designing the first LGBTQ packaging for Doritos, in partnership with Goodby, Silverstein & Partners and the “It Gets Better” foundation.

Computer Arts UK “Design of Decade” edition (2000-2009) described Adhemas as “Leading the charge to prominence of Brazilian and Latin American graphic designers”.




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