The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Direct Marketing Jury

Nicky Bullard

Chief Creative Officer

MRM McCann

London

Nicky was the first creative woman to become chair of a UK marketingagency, that being multi award-winning MRM//McCann in London. Creatively recognized across nearly all the major shows, Nicky thinks she’s probably worked across every media and sector - but direct and digital are where her heart lies. She’s been writing professionally for 30 years and despite running a huge operation, she also keeps her hand in writing and ideating as often as she can. She is a fierce champion of the customer and believes insight is all. She is also hugely passionate about effectiveness - it’s only great work if it works.

Nicky says that the campaign of her career is the one we’re all living right now; the campaign for equality.

 

 

 

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