The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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2020 One Show Direct Marketing Jury

Marcus Tesoriero

Execuitve Creative Director

The Brand Agency

Perth

Throughout his prosperous career, Marcus’s firm embrace on change has continually inspired his drive for invention and new forms of storytelling. Accruing a wealth of experience in building brands, his work has won at every major, creative and effectiveness award show including the likes of D&AD, Clio Awards, One Show, The Webby Awards, New York Festivals, The Effies, London IPAs, ADFEST, Spikes and the eminent Cannes Lions.

Marcus’s ethos in today’s landscape is simple: audience attention must be earned, not demanded. That’s why he champions the belief that today’s agencies shouldn’t just make ads, they should exist to solve their clients’ problems – in whatever creative form that may be.

Possessing a succession of key, creative roles at large, integrated agencies such as DDB, Ogilvy and McCann – combined with a mix of more specialised digital shops – Marcus brings with him extensive experience across traditional and digital fields, as well as specific expertise in mobile, film and data-driven creative. Living abroad from his hometown of Sydney, today Marcus leads as Executive Creative Director at Western Australia’s largest agency, The Brand Agency.

 

 

 

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