The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Direct Marketing Jury

Karl Waters

Creative Partner

JWT Folk


Karl heads up creative at Dublin agency JWT Folk. There he drives his agency forward in creating work that impacts culture. He firmly believes that now more than ever creativity has the power to help society and improve the world we live in. Recently his work has helped many of Ireland’s homeless community get digital addresses, through ‘Address Point’ for Ireland’s postal service. And his ‘Shared Network’ initiative has helped provide them with free mobile data needed to reconnect with society too. Karl has had his work recognised at Cannes, Clio and D&AD, amongst many other award shows. Outside of work, Karl spends a lot of his time hanging out with his toddler, Art. He will resist calling his 2nd child Copy.




Follow Us