The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Film Jury

Toby Allen

Deputy Executive Creative Director



Toby is Deputy Executive Creative Director at AMV BBDO, leading the transformation of the global Essity business in breaking taboos, shaping culture, and making headlines around the world.

Toby is the 7th most awarded Creative Director in the world this year, with back-to-back Cannes Titanium Lions, a D&AD Black Pencil, and a career haul of over 20 Grand Prix at Cannes, One Show, Clios and other global awards shows.

In 2014 Toby started a creative academy at AMV BBDO to draw in a more diverse talent pool. In 2018 his efforts were recognised by Management Today, naming him alongside FTSE 100 CEOs as 'Agents of Change' for workplace equality.

Prior to joining AMV BBDO in 2012 Toby was Creative Director at W&K London, producing Honda ’Spark’ and the Nike London 2012 Olympics work. Before that he worked at BBH London, creating the award-winning Barnardo’s ‘Turn Around’ campaign, Levis ‘Bike’ and Audi ‘Gymnasts’.




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