The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Film Jury

Gian Carlo Lanfranco

Co-Chief Creative Officer/Founder

Lanfranco & Cordova

New York / Lima

Gian Carlo Lanfranco spent the last 15 years of his career as a creative director of some of the most prestigious advertising agencies in the world including McCann New York, Havas New York, Fred & Farid Paris, BSUR Amsterdam, Wieden+Kennedy Amsterdam and Saatchi & Saatchi Singapore. Creating award-winning campaigns for iconic brands like American Express, Chevrolet, Mini/BMW, Orangina, P&G and Coca Cola.

Born in Lima-Peru, he is considered one of the most influential Peruvian creatives. Together with his longtime creative partner Rolando, he founded Lanfranco & Cordova in early 2019 with offices in New York City and Lima, where they are creating impactful brand ideas that transcend cultural barriers.

Gian published his first book in 2016 “Por si alguien te dice que no” a manual to help emerging LATAM talent to turn their limitations into creative fuel. The book became a best seller in South America. He also served as jury and speaker in multiple advertising festivals including The One Show, New York Festivals, Eurobest, Dubai Lynx, El Dorado Festival and El Ojo de Iberoamerica.




Follow Us