The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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2020 One Show Film Jury

Rajdeepak Das

Chief Creative Officer

Leo Burnett

Mumbai

Raj is a native of Odhisa – one the most disaster-prone states of India. Because of which, with his doctor dad, a large part of his childhood was spent being part of flood rescues and spending school breaks in village hospitals. These experiences taught him one of his biggest life lessons - Empathy.

So when he joined advertising, his goal was to use creativity and help brands make a positive impact on human lives. From creating India’s first online micro-financing system for business giants TATA’s, to innovating “Roads that Honk” - world’s first anti-collusion road management system for a Petroleum giant. In 2015 the team with him saved India’s biggest national treasure - a warship, from getting redundant. With the help of Bajaj, India’s biggest automobile company they melted the scrapped ship and made motorbikes out of it so that every Indian can own a piece of the national treasure.

On the way, while creating Humankind work which is impactful and change oriented, he has also won multiple Grand Prix and metals at Cannes, One Show, D&AD and Spikes Asia. But he believes his biggest creation till date is Apollo 11 a specialised division of Leo Burnett India, consisting of what he calls ‘the mutant creatives’. Team of young people in their 20’s with backgrounds like aerospace engineering, product designers, data analyst and environment scientists solving human and brand problems with him.

 

 

 

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