The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2020 Health, Wellness & Pharma Jury

Laura Florence

Executive Creative Director

Havas Health & You

Sao Paulo

Laura is the Executive Creative Director of Havas Health & You, with more than 25 years of experience working for Brazilian branches of worldwide agencies, such Wunderman, Publicis, Ogilvy, R /GA, Mcgarrybowen and most recently Lov/Isobar. Throughout her career, she developed campaigns for global and local brands, like Kimberly-Clark, Mondelez, P&G and Unilever, Nike, TIM, Mastercard, Bradesco, Coca Cola, Heineken, Jeep, among others. She has substantial experience in conceptualizing online and offline campaigns and had an in-depth understanding of technology, data-driven marketing, and general marketing trends. Over the past seven years, she held leadership positions, acting as Creative Director, Executive Creative Director, and Vice-President, leading teams, reformulating processes, and expanding the agency scope.

A natural team leader and a strong mentor, she is super capable of understanding and reading others' strengths to improve their ideas without territoriality.

Laura's also a writer, a runner, an amateur chef, an international speaker, a mother, and a technology enthusiast. She's even written a best-selling shopping guide for first-time moms, listing everything they need to buy before the baby arrives.

Finally, Laura is a feminist activist and the proud co-founder of MORE GRLS, an institute that focuses on increasing the number, value, and visibility of creative women by providing tools and support for working in the industry. In less than one year, it already became the most significant female creative community in Brazil.




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