The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Integrated / Experiential & Immersive Jury

Gabriel Schmitt

Co-Chief Creative Officer

FCB New York

New York

The man behind some of marketing’s most beloved and purposeful stunts, it was under Gabriel Schmitt’s leadership that “The Whopper Detour” quickly became Burger King’s best promotion ever, notching three Grand Prix at Cannes Lions 2019, including the coveted Titanium honor. A Brazilian-born creative – and the second most awarded creative director according to this year’s Cannes Lions Global Creativity Report – Gabriel’s disruptive work for brands like Valspar and Contours Baby Stroller has won him almost every prestigious award in the industry, and was picked up by The New York Times, CNN and Fast Company, to name a few. At FCB, Gabriel is re-engineering brand-building work for GSK while receiving an Executive MBA from the Berlin School of Creative Leadership. Before joining FCB, he led the BMW business at KBS.




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