The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show IP & Products Jury

Markus Maczey

Creative Partner

Serviceplan Campaign X


Markus Maczey is a 1976 born bavarian creative director.

After more than 10 years as a designer and art director in traditional advertising agencies, he started 2008 at the Serviceplan Group as an executive digital creative director. In 2016 he was named CCO of the Plan.Net Group and oversaw the creativ output of the national and international offices. From 2019 on he is heading Serviceplans creative hotshop Serviceplan Campaign X. His work has been recognised at Cannes Lions, D&AD, LIAA, One Show, Eurobest, Webby and more.

Markus has been honoured to be a juror at the D&AD, One Show, Loeries, Eurobest, the german ADC and several regional award shows.




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