The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Interactive & Online / Mobile / Digital Craft Jury

Morten Grubak

Executive Creative Director

Vice / Virtue Northern Europe


Morten Grubak is the ECD at VIRTUE, The Creative Agency by VICE. For the last four years, he’s led VIRTUE’s Danish, Norwegian and Swedish agencies from non-contenders to the top 3 most awarded agencies. A recent sign of his teams’ success in 2019 is the win of both Best of Discipline at the ONE SHOW and Grand Prix & Gold in Cannes with the adDRESS THE FUTURE case.

A philanthropic entrepreneur by heart, Morten co-founded Sky.Garden; a phone-based e-commerce platform allowing African Females to get around the archaic laws keeping them from owning businesses. Sky.Garden was honored as Start-up of the Year 2018 by the Danish Digital Association.




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