The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
2020 One Show Interactive & Online / Mobile / Digital Craft Jury
VP, Executive Creative Director
R/GA SS Latam
Mariano joined R/GA 8 years ago, where he is responsible for developing and overseeing the Creative Departments in Buenos Aires (Argentina) and Santiago (Chile). Additionally, he leads projects in Latin America and collaborates with other offices in the R/GA network.
He manages global, regional and local projects for Nike, Telecom, YPF, Unilever, Patagonia Brewery, Falabella and Samsung, among other brands.
Prior to R/GA, Mariano acted as Integrated Communications and Digital Creative Director for Ponce Buenos Aires. He developed global and regional digital projects and integrated marketing campaigns for Stella Artois and Unilever’s Axe, Rexona, and Knorr brands. Prior to Ponce Buenos Aires, he spent five years as Regional Creative Director at DDB for the Clorox brand, as well as leading the creative efforts for Volkswagen, Los Inrockuptibles magazine, and Chandon accounts. Mariano has received more than 350 industry awards at festivals, including Cannes, D&AD, ADC, Clio, One Show, NY Festival, AICP, LIA, IXDA, El Ojo, El Sol, El Diente and Effie.
He has acted as President of the Mobile Jury at El Ojo de Iberoamérica, President of the Cyber Jury at the Argentinian Creative Circle and President of the Digital Craft Jury at The Wave. He has also served on the Cyber Jury at Cannes and Digital Jury at Clio, among other festivals.
Mariano is part of Board of the Argentinian Creative Circle and collaborates actively with Interact.
He has been a speaker at events such as El Ojo de Iberoamérica (Argentina), The IAB Now Conferences (Argentina), Trimarchi Design Festival (Argentina), The Caribbean Festival (Panama), The Argentinian Creative Circle Masterclasses, and the Inspirational Fest organized by the IAB Spain.
He was a professor at the Escuela Superior de Creativos Publicitarios, where he taught Art Direction and a seminar on Integrated Communications and Digital Creativity.