The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Interactive & Online / Mobile / Digital Craft Jury

Ioana Filip

SVP Executive Creative Director



Ioana is a weird breed of geek and storyteller. Might have been from the fact that though she grew up in a family of engineers, she chose to study piano. Then math and computer science. Then advertising. Then A.I.

Her career started in 2006 but fast tracked from junior copywriter to Group Creative Director in just over 6 years. During that time she achieved a lot of firsts: the first female Romanian juror at Clio Awards, first Romanian speaker in Eurobest, a “30 under 30” by Forbes and Young Professional of the Year, by IAA.

After JWT, Lowe and McCann Worldgroup, in 2018, Ioana joined Energy BBDO in Chicago as SVP Executive Creative Director, where she’s currently overseeing digital and integrated work across multiple global brands and markets.

Ioana has worked in her career for top clients such as The Coca-Cola Company, SC Johnson, Vodafone, KFC, Pizza Hut, Ocean Spray, Home Instead, Lidl, Unilever, Mastercard, Bayer, Nespresso, Nokia and many more.

A geek at heart she also studied artificial intelligence at MIT and is a start up consultant and speaker at different incubators around the world.

Her work has been consistently awarded Cannes Lions, Eurobest, Webby, Golden Drum, Euro Effie, One Show, Epica and many other shows. Her work made a significant contribution to McCann Worldgroup being named network of the year in Golden Drum for several consecutive years.

She has been a juror in many award shows like Cannes Lions (Direct 2017), Clio Awards (Direct 2014, Branded Content & Entertainment 2018), The New York Festivals (Direct 2015, Print 2014), ADC Global (Advertising 2016), Golden Drum(2016, 2017) Ad Stars(2015), Lisbon International Advertising Festival (2018).

She was a speaker at many local and international shows, including SXSW 2019, Eurobest 2014, 2016 and Golden Drum in 2016 and 2017 holding the opening speech.




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