The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Moving Image Craft Jury

Diego de la Maza

EVP, Head of Production


Los Angeles

As EVP, Head of Production, Diego leads the broadcast, film, content, experiential and print teams in their production of creative work for all of Deutsch LA’s marquee clients including Taco Bell, Dr Pepper, H&R Block, Nintendo, 7-Eleven, among others. Diego also runs Steelhead, Deutsch’s full-service internal production company.

Throughout his career, Diego has produced work that has won top accolades, including the Emmy for Best Commercial bestowed upon Love Has No Labels in 2016, Grand Clios, Grand Prix at Cannes Lions and awards at the One Show and Webby competitions.

Prior to Deutsch, Diego served as Director of U.S. Content Production for R/GA, leading all broadcast work for global brands including Samsung, Google, Nike, The Ad Council, Netflix, eBay, Quaker and Beats by Dre. He’s produced high-profile work including the short films “Love Has No Labels” and “Rising” for the Ad Council and the four-part “Hear What You Want” film series for Beats by Dre. Diego also held stints at David&Goliath and Conill/Saatchi & Saatchi as an integrated producer.




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