The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Out of Home / Print Jury

Matthias Spaetgens

Chief Creative Officer

Scholz & Friends Berlin


Matthias Spaetgens is Chief Creative Officer and Partner of Scholz & Friends. He is also head of the unit for graphic design and advertising at the University of Applied Arts Vienna as a professor there. Spaetgens studied graphic design in Munich and began his career at Scholz & Friends in 1997. Matthias Spaetgens is one of the most acclaimed German creatives. His work has won many awards, including more than 30 Lions in Cannes and the Grand Prix at international creativity festivals seven times. From 2007 to 2009 he attended the international Berlin School of Creative Leadership, which he graduated from with an Executive MBA.




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