The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Out of Home / Print Jury

Judite Mota

Chief Creative Officer



Judite has a degree in Journalism by Universidade de Lisboa. She started as a copywriter at DDB but could as easily have been a journalist had a placement at a newspaper appear before that opportunity at DDB. Maybe it was meant to be, because she has never left creative agencies ever since, working also at O&M and Y&R, Nova, Bates/Redcell and back again to Y&R now VMLY&R where she is Chief Creative Officer. Awards include Cannes, Eurobest, Epica, Cresta, New York Festival, London Festival, Fiap as well as Clube de Criativos de Portugal. She was chairwoman of Portugal’s Creative Club for 4 years. She has also been in many jury panels around the world, including Cannes, D&AD and Clio.

4 years ago she took on a new responsibility, becoming managing director of VMLY&R. She loves to travel either for real or through the pages of a book as she is a compulsive reader. She has two sons that she drags to museums all over the world.




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