The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Radio & Audio Jury

Alberto Santiago Deida

Creative Director (Multicultural)

Pandora Music


Berto is the multicultural creative director at Pandora’s Studio Resonate and leads the development of multicultural advertising efforts, as well as push the science, storytelling, and innovation of audio first advertising. He started his career as a writer 16 years ago at Havas’ Euro RSCG Puerto Rico. After short stints at different agencies, working on local and international brands like Burger King, Firefox, Corona, Copa Airlines, Toyota, and Medalla Light, he moved to Colorado to work on the national Hispanic platform for Miller Coors. He has also worked for different agencies, branding boutiques, and digital shops in markets like Florida, Texas, Colorado and New York, and has collected various international advertising awards like FIAP, El Ojo, Festival Cúspide, and Caribe. He now lives in Georgia and hosts a podcast about creativity in Spanish




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