The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Social Media Jury

Juhi Kalia

Creative Director

Facebook Creative Shop


Juhi is the Global Creative Lead for key accounts out of APAC at Facebook’s Creative Shop. She has previously headed Creative Shop for India, led mobile branded content across APAC and led ANZ for a while. She works internally with teams across Facebook, Instagram, Messenger, Spark AR and externally with creators and creatives on mobile first campaigns. She believes in ideas that inspire action and change; ideas that are good for people and good for business. Her wheelhouse is marrying universal insights, storytelling and craft with technology, platform insights and online behavior. She’s been doing this for a short 23 years and is still excited by what’s next. She’s led businesses and done award winning work across the world for almost every brand you can think of at agencies like Lowe, McCann, Saatchi’s, Ogilvy and JWT. If you’re still reading, she’s going to hit you now with some #humblebragging… Won at Cannes, Spikes, Adfest, CCA, CP, Adstars, Adoi, Tambuli, One Show, London International Awards, Facebook Awards and Grand Prixs at Spikes Asia and Singapore’s All industry CSR awards. ‘The Creative Director of the Year’ twice. Featured on Campaign Asia-Pacific’s top 40 faces to watch. Judged and spoken at Spikes Asia, Goafest, AdStars, CP, AWARD School Asia, Ngee Aan Poly, INSEAD. When she’s offline, she likes making a mess, painting dirtypours. You can follow her @juhiinstaart. She lives in Singapore with her husband and her poodle Gabbar who you may prefer to follow instead @babygabbar.




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