The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Social Media Jury

Sotaro Yasumochi

Creative Director



Sotaro graduated from the Faculty of Engineering at the University of Tokyo, after spending his undergraduate years developing web services for businesses as a programmer.   But he joined Dentsu in 2004 as a copywriter. Employing both his high digital literacy based on his experience as a programmer, and strong storytelling skills built from working on traditional advertising as a copywriter, Sotaro works on a wide range of projects such as collaborative technology development with companies, incubation of venture companies, digital service development, concept planning of commercial facilities, producing entertainment events…besides traditional advertising.   He was a core member of the Sound of Honda/Ayrton Senna 1989 project, and is the winner of numerous international awards including the Titanium Grand Prix at Cannes Lions and a Black Pencil at D&AD.




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