The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Creative Effectiveness Jury

Rosie Gentile

SVP Strategy



Rosie is one of Canada’s top one-to-one marketing strategic leaders with more than 25 years of Integrated, Direct and Digital marketing experience. She currently leads brand experience design for Cossette in Toronto, a fully integrated marketing communications agency.

Throughout her career, she has partnered with world class brands across all sectors including consumer packaged goods, retail, beverage alcohol, telecommunications, automotive, financial services and not-for-profit. She has worked with a variety of clients including Mercedes-Benz, Molson Coors, eBay, Pepsico, Campbell Soup Company, General Mills, Levis, Loblaw, Coca-Cola and TD Bank.

Her current passion is brand experience and narrative design - how a brand’s promise is brought to life every time someone interacts with it.




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