The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Creative Effectiveness Jury

Mie-Leng Wong

Head of Global Branding

Mondelez International


Mie-Leng Wong joined Mondelēz International in 2018 as CMO for Asia, Middle East and Africa as a member of the AMEA leadership team to drive marketing excellence across the total portfolio of brands like Oreo, Cadbury, Milka, Belvita, Ritz, Trident and Stride. She is now Head of Global Brands, leading the growth and marketing of the company’s portfolio of global brands, including Cadbury, Halls and Tang. She is responsible for driving marketing transformation through delivering Creative Excellence, Digital, Insights & Analytics, Global e-Commerce, as well as Brand Strategy and strong Agency Relationships. She is a passionate believer of Creativity with Purpose and connecting with consumers on a deep human level. Half Chinese – Half Dutch, she has made it her personal mission to champion Asian creativity to the world and put more spotlight on the potential of developing markets.

Mie-Leng joined Mondelēz International from Heineken International out of Singapore, where she held the role of Director International Brands. She was the key driver behind boosting Tiger beer from the 15th to the 5th biggest international beer brand in the word and the fastest growing brand at Heineken. With more than 20 years of experience transforming the direction, strategy and execution of some of the world's most recognised and valued brands at companies like Heineken, Unilever and Mondelēz , Mie-Leng is an international marketer with a track record of driving growth.

Winner of several Cannes Lions, Spikes Asia and D&AD pencils and with a Cum Laude honors in International Economics. She lives in Zurich with her family.




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