The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2020 Creative Use of Data Jury

Patrik Hübner

Creative Director


Paderborn, Germany

Patrik Hübner is an interdisciplinary designer who uses “creative algorithms” to explore fresh and meaningful stories at the intersection of design, art and data. By applying new and experimental techniques of data-driven creativity to his work with generative and interactive design systems and programming languages, he develops opportunities for brands to set themselves apart by telling unique and meaningful stories.

Drawing from a rich background of 10+ years as a Creative Director for leading national and international brands, he nowadays constantly crosses the boundaries of art and design by researching emerging opportunities in branding, storytelling and human interaction.

He has worked with many leading international agencies and his work has won global recognition and numerous international and German design awards - including two D&AD pencils, a Creative Pool Award, World Brand Design Award, RedDot Design Award, German Design Award Special, ADC award, any many more.

His self-initiated work has been showcased in the context of design festivals, audio-reactive live-performances and interactive experiences – including the Digital Design Days/OFFF (Milan), re:publica (Berlin), JSNation Conference (Amsterdam), Platine Festival for digital art (Cologne), APT Expanding Systems (London), Berlin Leuchtet Festival (Berlin), Reset Festival for experimental culture (Muenster), Marta Museum for Art, Architecture and Design (Herford) and many more.




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