The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Integrated / Experiential & Immersive Jury

Juan Javier Peña Plaza

Executive Creative Director / Partner



Juan Javier serves as Executive Creative Director & Partner at GUT Miami.

He was named the #1 Copywriter in the World according to the Cannes Lions Global Creativity Report, and earned the honor of being the first ever Creative of the Year by Ad Age in the A-List & Creativity Awards, as well as being featured in ADWEEK's CREATIVE 100 as one of the “Creative Directors Who Are Completely Reimagining What’s Possible in Advertising”.

Business Insider named him as one of the “Rising Stars of Madison Avenue who are revolutionizing advertising”.

He has won over 170 international creative awards, including Grand Prix in almost all of them. As well as creating 5 Super Bowl spots for Heinz, Budweiser, Devour and Burger King. His work has made it to the permanent collection of the MoMA and has been used as an example in the United States Senate.

But beyond all the awards and recognitions, Juan Javier is just an ad nerd who loves advertising and creating work that ultimately becomes a part of Pop culture.




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