The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Interactive & Online / Mobile / Digital Craft Jury

Vlad Sitnikov

Chief Creative Officer



Born in 1979 in Moscow. Graduated from MSU Philosophy Faculty in 2001 with a degree in religious studies.

Leading specialist on the communications market in Russia. Started working with GRAPE in 2002 while managing his own design studio and became an agency partner in 2004. His responsibilities included good design thinking, shaping new company services and promoting interactive mediasphere opportunities for communications between customer and brand.

In 2012 Vlad founded the Hungry Boys creative agency (part of Possible, WPP). The agency specialises in developing and implementing modern communication strategies in the fourth Industrial Revolution era, as well as introducing new international standards and processes to the Russian market. In 2018 Vlad founded a new era of the space entertainment industry with the orbital display project (

Projects with Vlad as the creative director or idea creator have received hundreds of awards and been acclaimed by global media. International awards include RedDot, Cannes Lions, Awwwards, The FWA, One Show, Webby Awards.

He was a part of the jury at such festivals as ADC Europe, Epica Awards, Webby Awards, Kiev International Advertising Festival. WINA, Red Apple, Effie Russia, AD STARS, White Square, Red Jolbors and ADC Russia.

Vlad has active viewpoint on Russian advertising market and as speaker participated at more then 100 conferences around country. He set up Digital Transformation in Russia Conference ( and Digital Marketing Conference ( Lecturer at High School of Economics National Research University, Skolkovo University, IKRA School of Creativity Thinking, British Higher School of Art and Design. Dean of digital communication faculty at Moscow Advanced Communication School (part of Universal University).

In January 2018 Vlad was named an Academician of The Academia of Russian Advertising by Russian Association of Communication Agencies.




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