The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Direct Marketing Jury

Laura Wimer

Executive Creative Director



Laura Wimer is Executive Creative Director of the Mekanism. Earlier this year, Laura was named to Adweek’s Creative 100, honoring the most fascinating people in marketing, media and culture. At Mekanism, Laura oversees the Alaska Airlines business, which was nominated as a 2019 Effie Awards Finalist for one of the most effective transportation marketing campaigns of the year. Laura’s work for method soap, “There’s Good Inside” was celebrated as an editor’s pick for both Adweek and Ad Age and was honored by The Webby and OBIE Awards. Other notable past clients include: Everlane, Virgin America, Charles Schwab, CVS Pharmacy, Nordstrom and Dollar Shave Club.




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