The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Social Media Jury

Mette Astrom

Head of Digital Content

Hasan & Partners


Growing up in the 90’s I wanted to become a librarian. They used these cool laser pens to check out my Nancy Drew’s, and I was mesmerized by the technology. Luckily for me, some big things were happening in Silicon Valley and also my future career took an unexpected turn.

Currently, I am working at hasan & partners, the biggest independent ad agency in Finland. On the road here I have worked at TBWA, where I started my career in digital content and dipped my feet in the media agency pool as well.

I am looking forward to experiencing some healthy feelings of envy judging the best work our industry has to offer and harnessing that energy into my future work in turn. At hasan we have a “never satisfied” mentality when it comes to our ideas, and I expect to see similar ambition in the winning work as well.




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