The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Integrated / Experiential & Immersive Jury

Laura Serra

Group Creative Director

Mosaic

Toronto

A recovering journalist and raging Raptors fan, Laura is a a Group Creative Director at Mosaic North America and currently sitting at the #6 spot in Strategy Magazine’s top copywriters in Canada in 2019. Prior to Mosaic, she was CD at Toronto's Narrative / Bensimon Byrne / OneMethod where she specialized in building truly integrated, 360 campaigns. Laura is a multi-hyphenate creative with a deep understanding of the full marketing spectrum from PR, experiential, influencer marketing, and content, to mass advertising, digital, and social. Her expertise is problem solving from a channel-agnostic perspective in an agile, efficient environment and doing it across a range of brands and categories including Google, Nike, Converse, Scotiabank, Salesforce, Bayer, Nestlé, and Canopy Growth.

Laura's most notable campaign to date was for Casey House, where she led the creative and experiential for the world’s first pop-restaurant (2017) and spa (2018), run by people living with HIV/AIDS, to shine a light on the stigma that still exists. This work has received a long list of global accolades, including Lions, tigers, bears, Pencils, and Clios.

 

 

 

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