The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2007 Radio Jury

Eric Sorensen



Eric rejoined Fallon as a creative director in 2006 after 7 years with Carmichael Lynch. While at CL, he produced perennially award-winning work for Porsche and Harley-Davidson. In 2006, his Harley "Faces" campaign won a Cannes Lion. In the last 6 years, 11 of his campaigns have been honored by the MPA Kelly Awards. Prior to Carmichael, he spent five years at Fallon Minneapolis, where he worked on brands like Miller Lite, Mercury Marine, Jim Beam brands, Lee Jeans, Time and United Airlines. His work has also been honored by The One Show, Communication Arts, The Clios and The Athenas. After graduating from the University of Minnesota in 1993 with a Bachelor of Arts in Journalism, he began his copywriting career at Chuck Ruhr Advertising. Eric has also held teaching positions at Miami Ad School Minneapolis and The Minneapolis College of Art and Design. He is a father of two, husband of one and an avid downhill skier.




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