The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Creative Effectiveness Jury

Jamie Peate

Head of Effectiveness

McCann Worldgroup


Jamie got his first taste of retailing helping-out in his parent's shop near Blackpool. After university he joined Lever Brothers Sales and Marketing department and then went on to work on the Kwiksave, British Gas and ICI accounts at McCann. He formed Blue Banana, his own insight and innovation agency, in 1991 and worked with brands like Persil, Dove, Cif, Flora, Clearblue, Marks and Spencer and Kelloggs both nationally and internationally. In 2010 Blue Banana became part of McCann Manchester where became the Head of Strategy and part of the leadership team for Aldi.

Jamie is now the Global Head of Retail Strategy for McCann Worldgroup and leads the Global CPG and Retail Practice which supports promotes and shares best thinking, approaches and practice for retail globally.

He is also now the Head of Effectiveness for McCann Worldgroup UK.




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