The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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2020 One Show Cultural Driver Jury

Kat Gordon

Founder

3% Conference

Kat Gordon is the visionary behind The 3% Movement. Started as a passion project to spotlight a huge business opportunity in advertising — the lack of female creative leadership and its impact on connecting with an overwhelmingly female marketplace — the 3% Movement has grown exponentially since its 2012 launch: hosting events in 17 cities globally, and offering consulting and certification programs that amplify creative cultures. In that time, the number of female creative directors in the U.S. has risen from 3% to 29%.

She was named one of “30 Most Creative Women in Advertising” by BusinessInsider in 2016, Visionary of the Year from Advertising Age in 2018, and one of “Forty Over 40” women disrupting the world in 2014.

 

 

 

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