Pamela Zuccker is a designer and co-founder of Principle, a multi-disciplinary design agency. Separate influences from three partners contributes to Principle's distinct portfolio, landing work for clients such as Chronicle Books, Napastyle, Philips, Nordstrom, and Larson-Juhl. With projects ranging from brand identities, packaging, promotions, publication design, collateral to advertising, their work has been recognized by such publications as Communication Arts, Print, the AIGA, HOW, and the Type Directors Club. Pamela graduated with a BFA from the University of Michigan and continued her design studies at the Portfolio Center in Atlanta. She began her design discipline at Rigsby Design in Houston, working with clients such as Dell and International Paper to develop brand identities and corporate communications. Prior to establishing Principle in 2004, Pamela ran her own design office landing national work that spanned book design to advertising. Outside the office, she enjoys the Quebec joie de vivre and traveling—most recently crossing borders to Buenos Aires and Brussels.