The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2020 Branded Entertainment Jury

Laura Sampedro

Group Creative Director

Anomaly NY

New York

Laura Sampedro joined Anomaly NY in 2019 as Group Creative Director, where she provides creative leadership across the business working closely with Anomaly´s partners and global leaders.

Priorly, Laura was Creative Director at Wieden+Kennedy London for more than five years, where she was responsible for global and regional award-winning work for Lurpak, Honda and Finish (RB).

During a two-year stint in Australia, she was Executive Creative Director at BMF Sydney, where she was credited for playing a key role in the creative turnaround of the agency.

Formerly, Laura succeeded in the Spanish market, having worked at Señora Rushmore —one of WPP´s best creative boutiques—where she contributed to make it number one in creativity and effectiveness for five years in a row, working on Coca-Cola, Telefonica, and The International Olympic Committee among other clients.

Her work across different media has been recognized with more than 100 international awards, including The One Show, D&AD, Cannes Lions, Clios, L.I.A, British Arrows, El Sol, Spikes, and FIAP, although she feels her greatest achievements are her two sons.




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